Alongside our first class quality manufacturing, the aim with EDEN was to create a distinctive formula for producing prints that would become instantly recognizable and consistently themed. At this point, we brought on renowned photographer Jennifer Cawley, who has been one of the pioneers of custom fabric creation for over 10 years. Together, we set out to produce and maintain a library of 100% original photographic source material with which to create unique and eyecatching prints. Most importantly though was our decision to tell an evolving story based on the concept of the ‘Garden of Eden’. The natural, spiritual, mystical, vibrant utopia where imaginations can run wild. Similar to our manufacturing program, Eden continue provide ‘Creativity’ to those Private Label customers that are seeking something distictively individual.